Brick wallpaper: Benefits and trends

Buying brick wallpaper at Sweet Papaya gives you the possibility to adjust the size, tones and finish, as we make it 100% customised.

The ‘industrial chic’ trend means that imitation brick wallpaper brings back the charm of exposed walls without the costs and dust of a real renovation.

Its most notable benefits are:

• Speed and cleanliness: you avoid debris and lengthy construction work.
• Versatility of styles: from worn tones to polished finishes.
• Affordable cost: achieve a ‘loft’ effect for a fraction of the price of construction work.
• Total customisation: get a customised design, adapted to your wall and the colours you choose.

With our wallpapers for wall, you will have everything you need to make a confident decision and achieve a professional and durable finish.

Decorating styles with a brick effect

Putting exposed brick wallpaper in a living room creates a New York loft atmosphere that is balanced with clean-lined furniture.

However, rustic charm also plays a leading role: rustic brick wallpaper in warm tones (ochre, terracotta) brings warmth and a certain country nostalgia.

Industrial

With a light greyish or antique red brick finish, the industrial style takes over large spaces: exposed pipes, metal furniture, vintage lamps…

3D brick wallpaper adds texture if you are looking for greater realism, while flat versions work better in minimalist environments.

Rustic with an Urban Touch

Sweet Papaya offers collections that perfectly mimic the texture of an exposed brick wall.

This mix of ‘old’ with modern furniture creates a very attractive contrast: stone and wood coexist with velvet sofas and designer pendant lamps.

Minimalist and Scandinavian

Under neutral palettes (whites, light greys), brick-effect wallpaper blends in with Nordic décor: soft textiles, green plants and light wood furniture. The visual impact is more subtle, but it adds depth and texture.

Vintage and Retro

Worn bricks in salmon or cream tones are combined with 1950s furniture and decorative objects in pastel shades. This approach reinvents the past and makes it very cosy.

Each of these styles is enhanced by the stylised versatility of brick wallpaper, which you can apply to a feature wall or distribute throughout the room, adapting it to different environments and colour palettes.

How to combine your brick wallpaper with furniture and accessories?

• Wood and metal: ideal for accentuating the industrial style. A metal bookcase and a solid wood table create contrast.
• Soft textiles: velvet or linen cushions add warmth to the coolness of the brick.
• Large plants: ficus, monstera or cactus break up the monotony and bring life to the space.
• Spot lighting: obliquely directed spotlights enhance the relief of the brick-effect wallpaper and create shadows that reinforce the realism.

On a focal wall with white brick wallpaper, you can place a dark sofa and a cream-coloured wool rug. The result is a bright living room with character, where the white brick acts as a neutral canvas against which the accessories stand out.

Easy installation and practical maintenance

Installing our wallpapers is surprisingly easy. All you need to do is:

• Prepare the wall: clean, smooth and repair any cracks.
• Cut and align: measure the height, add an extra 5 cm and use a spirit level to ensure verticality.
• Paste: apply the paste according to the instructions, pressing from top to bottom to avoid bubbles.
• Adjust joints and cuts: press with a soft spatula and remove excess with a cutter.

To keep it looking flawless, simply clean with a damp cloth and mild soap. With minimal care (avoid direct sunlight, clean stains immediately and check joints), your wallpaper will last 8–10 years without any problems. What are you waiting for to renovate your space with Sweet Papaya?

Frequently asked questions about brick wallpaper

Can I install it myself?

Of course, with basic tools (cutter, level, spatula) and by following our step-by-step guide, even beginners can install it!

Can it be used in bathrooms and kitchens?

Only vinyl versions like ours, which are moisture resistant and easy to clean.

Can it be removed without damaging the wall?

The self-adhesive TNT versions can be removed dry with minimal residue; traditional versions may require solvent to remove residue.

What is the difference between vinyl, TNT and traditional paper?

• Vinyl: water resistant.
• TNT: breathable and easy to install.
• Traditional: more economical but sensitive to moisture.

How to choose colour and style?

Think about the light and the atmosphere: white brick enlarges spaces; red or cream tones add warmth and character.